Turning Strategy into Results

Detter Consulting helps organisations build good relationships with Customers, Suppliers, Employees and other stakeholders.

Detter Consulting is a leader in strategic marketing and customer relationship management.

Having led the development of company customer- and/or CRM strategies and successfully implemented these in over 30 countries, we know what works and how you successfully achieve those desired results.

Companies such as Shell Consumer, Shell Energy, Shell Oil Products, Ericsson, HP, PeopleSoft, Cable and Wireless, Pulse, Utility mode, ABN AMRO etc have sought our advice.

In year 2000 we established the World Class Best Practice Group in CRM with the develop Best Practice understanding for the benefit to our customers.

We also are expert advisors to numerous conference organisations and software firms

Problems with CRM?

70% of CRM programmes started this year will fail

90% do not have formal customer or contact strategies for different segments

In a competitive market a key strategy for success is to focus on key customer segments - to be No. 1 in a few niches

We recommend :

Start small - for example, internally agree what CRM means to your organisation

Then, the next step,

In a one day workshop agree your key strategic elements in effective customer management

You may already have good data on your customers, but if not

Survey how your customer expectations are currently met

And compare yourself to the best performers and measure how they are succeeding

ACT NOW!

Give Detter Consulting a call on +46 707 5555 29 or +44 787 065 9757 or sent us an e-mail: toby@detterconsulting.com for an initial discussion to explore how to better your customer relationship management programme.